Sport’s Intangible Assets: Why 80% of Sport’s Value Is Now Invisible (Part 2)

ByAmeliaMay 15, 20261 Mins read7

Thursday, 22 January 2026
Author: Stephen Townley

In this four-part series, Stephen Townley, a sports lawyer with nearly 50 years’ experience advising organisations including FIFA, the IOC, World Rugby, and the International Tennis Federation, examines how sport marketing became big business (Part 1); why 80% of sport’s value is now invisible (Part 2); how sport has moved from amateur clubs to investable asset classes (Part 3); and the key trends and challenges ahead (Part 4)

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Posted in Sports | Motorsport | Articles | Olympic | Intellectual Property

Written by

Stephen Townley

Stephen Townley is Consultant to Stobbs and their sister business Obviously on Rights/Intangible Asset Management and Intellectual Property in Sport. He is a lawyer, businessman and seasoned ADR professional with extensive expertise resolving high-value legal and business disputes in Asia, the Middle East and North America. Mr. Townley’s diverse litigation and transactional background includes the founding of Townleys, the first and largest international sports law and media boutique outside the United States, in 1983. It merged in 2001 with global 100 law firm Hammonds (now Squire Patton Boggs), where Mr. Townley served as head of international. Mr. Townley also served as general counsel and foreign law consultant for a number of firms.

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