December 8, 2024
Tangible Assets

2024 Intangible vs. Tangible Risks Comparison Report


Sponsored by Aon. Independently conducted by the Ponemon Institute. Published May 2024.

The 2024 Intangible versus Tangible Risks Comparison Report is based on insights from 2,462 small, medium and large organizations across a broad range of industries throughout the world.

Potential losses related to intangible asset values from evolving perils such as generative artificial intelligence (AI), cyber security, and intellectual property (IP) misappropriation are already significant. As we journey through a highly complex multi-decade AI transformation – where the upside rewards and downside perils are uncertain – the velocity of these risks is set to increase.

Despite this, a significant protection gap persists for intangible assets, with only 19 percent insured according to our research. Tangible assets, despite their lower relative value, are insured to a level three times greater, at 60 percent.



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