DUBAI: ABHI, the region’s neobank of the future, has signed a partnership with JustGold, a pioneering digital gold investment platform, to bring fractionalized digital gold for its users across the UAE.
This partnership will enable ABHI users to buy, sell, and hold fractional ownership of physically backed gold through a secure platform. As consumers increasingly seek accessible and diversified investment opportunities, the partnership reflects both companies’ shared commitment to democratizing access to financial tools that support long-term financial well-being.
“At ABHI, we believe financial empowerment extends beyond access to credit; it also means providing opportunities for individuals to grow and preserve their wealth,” said Omair Ansari, CEO and Co-Founder of ABHI.
“Through our partnership with JustGold, we are making gold investment more accessible, transparent, and inclusive for our users in the UAE.”
Through this integration, users will be able to invest in fractional amounts of gold, allowing them to start with smaller contributions while benefiting from exposure to a globally recognized asset class. The offering is designed to align with modern financial habits, enabling users to build their investment portfolios at their own pace.
“Gold has been the region’s preferred store of value for generations, yet access to ownership has remained fragmented, expensive, and often inaccessible to everyday investors,” said Zuhaib Baig, Founder & CEO of JustGold. “Our vision at JustGold is to make gold ownership as simple, transparent, and accessible as holding money in a bank account. Through our partnership with Abhi, we’re bringing physically backed gold investment into the everyday financial journey of thousands of users across the UAE, helping make long-term wealth building more accessible than ever before.”
The partnership further strengthens Abhi’s growing ecosystem of financial services, which is focused on helping users manage, access, save, and now invest their money through a single trusted platform. By introducing digital gold, Abhi continues to expand its mission of improving financial inclusion and wellness across the region.
The service is expected to be rolled out to Abhi users in the UAE in the coming months.
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