VANCOUVER, British Columbia – Lululemon (NASDAQ:LULU) announced today the launch of sweat-concealing technology designed for high-intensity activities, expanding its ShowZero platform. The $20.67 billion athletic apparel company continues its product innovation push despite shares declining 49% over the past year.
The technology was developed in collaboration with professional tennis player and lululemon ambassador Frances Tiafoe, who will debut the product in his custom kit at the BNP Paribas Open this week. The kit features a burgundy colorway with a vertical stripe design on the shorts.
Lululemon’s product innovation team began developing the technology in 2024, conducting in-lab and on-court testing with Tiafoe. The company analyzed his sweat rate, movements, and competitive environments to create the solution.
“When I feel and look my best, it helps me perform my best,” Tiafoe said in the press release statement. “For someone who sweats as much as I do, it’s amazing to have a kit that keeps me looking fresh from start to finish.”
The ShowZero technology uses a yarn that changes how light interacts with fabric, eliminating light absorption when wet to make sweat virtually invisible. The technology also provides breathability and moisture-wicking properties for quick drying.
Lululemon plans to make ShowZero products available to customers later this year. The company previously introduced ShowZero technology for golf in summer 2024 with PGA golfer Min Woo Lee.
In November, lululemon announced a multi-year partnership with the BNP Paribas Open to become its official apparel and footwear outfitter.The company maintains a gross profit margin of 58% and generated $11.07 billion in revenue over the last twelve months. According to InvestingPro analysis, the stock appears undervalued at current levels. Investors can access detailed valuation insights through the comprehensive Pro Research Report, available for LULU and 1,400+ other US equities.
In other recent news, Lululemon Athletica Inc. is navigating a range of developments that could impact its operations and market perception. The company is addressing a board nomination dispute with founder Chip Wilson, who has proposed director candidates for the 2026 annual shareholder meeting. Lululemon stated it has engaged with Wilson but disagrees with his depiction of board interactions, noting that Wilson has set conditions for meetings with his nominees. Meanwhile, Lululemon is expanding its footprint in the Europe, Middle East, and Africa region by opening its 100th store in Warsaw, Poland, under a franchise partnership with Arion Retail Group. This expansion aligns with the company’s strategy to increase its presence in EMEA through a combination of company-owned and franchised locations. Additionally, Piper Sandler has maintained a Neutral rating on Lululemon, citing uncertainty in the CEO search as a factor influencing investor sentiment. The company is also facing criticism over see-through leggings, with complaints surfacing on Reddit and the company’s website, marking the second controversy of this nature in recent weeks.
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