Tianli tyres, known worldwide for strength and reliability, are now set for wider use across UK fleets. BRC had already been distributing Tianli for three years with strong customer feedback.
Collins Earthworks initially contacted BRC for vintage tractor tyres but ended up trialling Tianli on modern kit. The results impressed them enough to switch their entire fleet, including tractors, dump trucks, loaders, rollers, trailers and stabilisers, to Tianli.
Managing director of BRC, Tom Card, said: “Tianli tyres offer unbeatable performance and great value for money. Their unique tread pattern delivers excellent traction and braking, while strong sidewalls protect against cuts and punctures.
“They absorb shocks and swings, providing exceptional stability, and transition smoothly across different terrains with minimal noise and vibration.
“Crucially, they are the only brand we’ve found that not only works across a variety of machines and applications but out-performs other leading brands in those markets.
He added that joining the ADR Group allows BRC to grow without compromising on service: “With Tianli tyres now available exclusively through ADR and BRC, our customers can count on a stronger, more complete solution.”
Collins Earthworks’ workshop manager, Josh Doherty, confirmed the results: “We’ve achieved a 25% cost saving compared to other brands we were using. The fact that Tianli tyres work seamlessly across our entire fleet – from tractors to dump trucks – also streamlines our supply chain and boosts operational efficiency. Tianli’s lifetime guarantee on Agricultural Radial tyres further underscores their product commitment and gives us peace of mind.”
BRC and Collins Earthworks are now working together to track long-term results like reduced downtime, longer tyre life and improved comfort. A full report is in the pipeline.
Managing director of ADR Tyremart UK, Pawel Tomczak, sees major potential: “Combining BRC’s rich heritage and distribution expertise with our extensive track record in supporting OEMs in the agricultural machinery sector will undoubtedly bolster our market position and enhance our service offerings, particularly within new markets like construction.
“Our partnership with Tianli allows us to deliver unmatched value across the machinery manufacturing sector.”
