The precious metals refiner said consumers can now buy digital gold and silver directly through its own platforms, alongside existing availability on third-party payment applications. The company had paused direct sales through its website in late 2024 while upgrading the platform, though the service continued on partner apps during that period.
MMTC-PAMP originally introduced digital gold in 2017, followed by digital silver in 2023. The updated website was relaunched in May 2025.
Under the offering, users can invest in gold and silver starting from ₹10. The company said the digital holdings are backed by physical precious metals stored in insured vaults and independently audited.
Customers can buy, sell, gift or redeem their holdings at prevailing market prices. The proceeds can either be transferred to bank accounts or redeemed in the form of physical coins and bars.
Commenting on the development, MMTC-PAMP Managing Director and Chief Executive Samit Guha said digital precious metals are seeing growing adoption, especially among younger and first-time investors seeking accessibility and flexibility.
Digital gold and silver platforms have gained popularity in India in recent years as they allow small-value investments in precious metals without requiring physical storage, while also offering an option for physical delivery.
–With PTI inputs
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