Aytac Unal/Anadolu via Getty Images
Stephen Curry hit his “night, night” celebration after hitting the last of four three-pointers in the final three minutes of Team USA men’s basketball’s 98-87 win over host country France in the Summer Olympics.
Now, Curry has filed trademark applications in Europe and the United States for “nuit, nuit,” or “night, night” in French.
Trademark attorney Josh Gerben, founder of Gerben IP, broke the news and provided more context.
Josh Gerben @JoshGerben
Steph Curry has filed trademark applications in the EU and US to protect:
“NUIT. NUIT.”
The filings, made in the past several days, come after Fanatics released a shirt with Curry’s picture and the words “NUIT NUIT” appearing under it.#teamusa #usabasketball #stephencurry pic.twitter.com/HbRR4KX2Ky
“Steph Curry’s corporation, SC30, has filed to trademark the phrase “Nuit. Nuit,” which he and his team cleverly rolled out after Curry helped Team USA down France in the mens basketball gold-medal game during the Paris Olympics earlier this month.
“Curry filed to trademark the phrase in Europe on Aug. 14 and in the United States on Aug. 19.
“The U.S. filing says there is an intent to use the phrase on all apparel. Curry will be helped by the fact he is the first to file for the phrase and won’t have to wait in line behind someone else.”
Curry was seen wearing a “Nuit, Nuit” hoodie soon after the iconic three, in which he hit a looping three over both Nicolas Batum and Fournier.
Art director and designer Mike Fogg, who designed the hoodie, offered more insight, noting how this story originated back in June even.
Mike Fogg @MikeFogg24
“NUIT. NUIT.”
It feels impossible to describe this one. Back in June, I had an incredible opportunity to create a few custom clothing designs for @StephenCurry30 for this year’s Paris Olympics, a dream.
“Nuit Nuit” was born.⁰⁰In English, it’s Night Night. In French, It’s… pic.twitter.com/6iiUGDovdA
It’s completely understandable, of course, for SC30 to file trademarks on the phrase. But for now, Curry can revel in the legendary moment as the four-time NBA champion looks forward to his 16th pro season.
