Trump Media and Technology Group, the parent company behind Truth Social, has announced that it has filed trademark applications for “Truth Social AI” and “Truth Social AI Search” as part of a wider plan to embed artificial intelligence features into its platform.
The company—listed on Nasdaq and NYSE Texas under the ticker DJT—said the new trademarks mark the start of a significant tech upgrade for the Truth Social ecosystem, which also includes streaming platform Truth+ and fintech service Truth.Fi.
According to the company’s CEO and Chairman, Devin Nunes, the AI functionality will be designed to offer users what he called “a one-stop-shop for reliable information, non-woke news, and entertainment.”
“Integrating AI into Truth Social will be a big push forward in our initiative to expand and enhance the platform,” Nunes said.
The new AI tools are expected to roll out across Truth Social’s mobile apps for iOS and Android, as well as the web version of the platform. While details remain limited, the trademark filings suggest the company is planning both generative AI tools and AI-powered search capabilities within the platform.
The move comes amid rising interest in political and alternative-media platforms integrating AI, both to surface content and provide custom user experiences. It also reflects broader industry trends, as social media networks race to incorporate AI-driven features.
Truth Social, which launched in 2022 and is backed by former President Donald Trump, has aimed to position itself as a “free speech” alternative to mainstream platforms like Twitter/X and Facebook.
Further details about the AI rollout and expected timeline have yet to be announced.
Jamie Young
Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.
When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.
