Well-known trademarks represent a special category under intellectual property law that provides enhanced protection to brands with significant market recognition and reputation. Unlike regular trademarks that generally protect within specific product or service categories, well-known trademarks receive broader protection across diverse sectors, even in areas where the brand may not currently operate.
This designation offers protection against dilution, misrepresentation, and unfair advantage by third parties, preventing the use of similar marks even for unrelated goods and services. The recognition acknowledges the substantial investment made by companies in building brand equity and consumer trust.
The process for designating a trademark as “well-known” in India follows a structured procedure under Rule 124 of the Trade Marks Rules, 2017. Applicants must submit a request to the Registrar of Trade Marks along with substantial documentation demonstrating the mark’s widespread recognition.
