The University of Delaware Licensing and Trademark Program was developed to promote, enhance, elevate and protect the University’s identity and brand and ensure the proper and appropriate use of its name, logos and trademarks. The University has registered many of University of Delaware’s names, logos and trademarks with the United States Patent and Trademark Office.
As defined by the U.S. Patents & Trademarks Office, “a trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others.” A trademark need not be registered in order to protect the rights to it, simply by using or displaying a mark acquires automatic trademark rights to the owner.
For any questions pertaining to trademarks, merchandising or becoming a licensed vendor for UD, please email trademark-licensing@udel.edu.
