Disgraced entrepreneur Billy McFarland has put his Fyre Festival brand for sale on eBay. The auction, announced by McFarland on July 8, came after the dissolution of a seven-figure deal for Fyre Festival IP and trademarks. See the listing here — it’s currently sitting at just over $200,000.
The successful bidder will win a package that includes the brand name, registered trademarks and intellectual property, website domains, and email lists. “Access to the core team” is listed as “optional,” so if you’re a paid employee at Fyre, uh, better start updating that resume. The bid covers carve-outs
for the upcoming Fyre Festival musical, Fyre streaming platform, and TV platform, all previously announced by separate independent developers.
In a video posted to Instagram (and flagged by Stereogum) McFarland said that after “over 1,000” offers for the Fyre brand, he’s “done playing games.” “Whoever owns the Fyre brand will have an attention engine to launch festivals, do merch collabs, do insane popups, run livestreams, or do a media brand,” he says.
Earlier this year, McFarland claimed that he was launching a second iteration of Fyre Festival in Mexico, launching presale tickets and issuing statement after statement insisting that the festival was real. It never took place, and in April McFarland announced his intention to sell the brand. The same month, Shawn Rech acquired the trademark to launch a Fyre-branded music streaming platform.
