The Court, after reviewing the extensive evidence, ruled that the TAJ marks meet all criteria under Section 11(6) and Section 11(7) of the Trade Marks Act, 1999, to be declared as well-known trademarks.
The Court highlighted the following factors in its decision:
1. Public Recognition: The TAJ marks are widely recognized in India and globally, supported by awards such as “India’s Strongest Brand” by Brand Finance in 2020, 2022, and 2023.
2. Duration and Extent of Use: The marks have been in continuous use since 1903, with a presence in over 130 locations worldwide.
3. Promotion and Advertising: IHCL has consistently promoted the TAJ brand through advertisements, CSR activities, and social media, amassing millions of followers across platforms like Facebook, Instagram, and LinkedIn.
4. Trademark Registrations: IHCL holds over 100 trademark registrations for the TAJ marks in India and several other countries.
5. Successful Enforcement: IHCL has a strong record of protecting its trademarks through legal actions, including previous court rulings that recognised its rights.
