This broad approach includes, but is not limited to, unique celebrity poses and moves (such as the lightning pose by Usain Bolt; read more here), which are uniquely attributed to them and hence, eligible for legal protection as trade marks, serving to distinguish the goods or services of one person from those of others, in protecting a celebrities’ rights.
Additionally, trade marks can cover words, devices, brands, taglines, labels, names, signatures, words, letters, numerals, shapes of goods, packaging, and color combinations. The expansive scope of what can be trade marked underscores the importance of protecting unique attributes and ensuring that they contribute to brand identity and consumer recognition. In light of the proliferation of technology and media, it has become evident that the utilization of a celebrity’s photograph, distinctive attributes, mannerisms, and the like, carries significant worth, thereby conferring a commercial value upon the distinctive characteristics of said celebrities, in a country that worships cricket and Bollywood.
