Kantar crowns Apple world’s most valuable brand in 2025
Apple has once again claimed the top spot as the world’s most valuable brand, with Kantar estimating its worth at a staggering $1.29 trillion— 12% of the value of the entire top 100 list. According to Kantar’s 20th annual BrandZ report, Apple remains the most valuable brand for the fourth year running. Kantar has assigned