Jools Lebron’s ‘Demure’ TikTok trend has reportedly been trademarked by someone else. (@joolieannie/TikTok) Trans content creator Jools Lebron, who popularised the “very demure” TikTok trend, was left in tears after someone else reportedly filed to trademark her viral phrase.  TMZ reported on 23 August that a person under the name of Jefferson Bates, from Washington,