February 4, 2025
Tangible Assets

‘Very Demure, Very Mindful’ trendsetter Jools Lebron loses trademark rights, sobs on TikTok

American TikToker Jools Lebron became an Instagram sensation on August 2, 2024. The influencer posted a video titled “How to be demure at work,” which received millions of views. Following this success, she went on to post videos for the “Very Demure, Very Mindful” series. Recently, the influencer declared that she does not have the

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Tangible Assets

Jools Lebron’s ‘demure’ TikTok trademark drama explained

Jools Lebron’s ‘Demure’ TikTok trend has reportedly been trademarked by someone else. (@joolieannie/TikTok) Trans content creator Jools Lebron, who popularised the “very demure” TikTok trend, was left in tears after someone else reportedly filed to trademark her viral phrase.  TMZ reported on 23 August that a person under the name of Jefferson Bates, from Washington,

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