June 21, 2025
Intangible Assets

Kantar crowns Apple world’s most valuable brand in 2025

Apple has once again claimed the top spot as the world’s most valuable brand, with Kantar estimating its worth at a staggering $1.29 trillion— 12% of the value of the entire top 100 list. According to Kantar’s 20th annual BrandZ report, Apple remains the most valuable brand for the fourth year running. Kantar has assigned

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Intangible Assets

Touchscreen Macs, folding iPads due by the end of the decade

A folding iPad could bring much larger screens to Apple’s tablet lineup. Rumors claim foldable Apple products could dominate the second half of the 2020s, leveraging new screen technology to make devices such as the iPad even more portable. Analyst Jeff Pu has been a leading advocate for a foldable tablet, expecting to see the

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