June 25, 2025
Intangible Assets

What is brand equity? What are its key components? Let’s explore in this article

In an era defined by market saturation and an abundance of consumer choice, businesses are engaged in an unrelenting quest for distinction. Amidst a landscape of near-identical offerings, brand equity emerges as a vital intangible asset that allows businesses to transcend mere commoditisation and forge a distinctive, enduring identity that resonates with consumers on both

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Tangible Assets

Lawsuit accuses Aldi of copying others’ packaging: See for yourself

article Images from lawsuit, via Gerben  The maker of Oreos, Chips Ahoy and Wheat Thins is suing Aldi over the supermarket chain’s packaging, alleging it “blatantly copies” their name brands.  Mondelez, the company that makes the name-branded foods, filed the lawsuit in federal court Tuesday.  Why is Aldi being sued?  What they’re saying: In the

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Operating Assets

Increasingly popular state for homebuyers just cut property taxes and looks at big oil to foot the bill

By EMMA SALETTA FOR DAILYMAIL.COM Published: 15:25, 5 May 2025 | Updated: 15:25, 5 May 2025 Montana is cutting property taxes in half and expecting the state’s biggest landholders and absentee owners to pay a little extra. The state legislature announced the passing of House Bill 231 and Senate Bill 542 last week. The property tax

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Financial Assets

Internet scams hit record $16 billion in losses; $1 billoin in Florida

Cryptocurrency scams cost Americans more than $5.6B last year: FBI The FBI announced on Monday, Sept. 9, that Americans lost more than $5.6 billion in cryptocurrency scams in 2023. Straight Arrow News Floridians lost over $1 billion to online scams in 2024, with seniors being the most targeted group. Investment and cryptocurrency scams led to

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Intangible Assets

March 2025 data shows home values flattening as sellers outnumber buyers

LOS ANGELES – Home shoppers had more options in March than they’ve seen in years—but they didn’t move quickly. According to new data from Zillow’s March 2025 Market Report, home prices across the U.S. leveled off last month as a surge in new listings outpaced buyer activity. While mortgage rates hit their lowest point of the

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Financial Assets

Why the Stock-Market’s Precipitous Decline May Have a Long Way to Go

Stocks aren’t the only thing that have collapsed in short order over since Trump’s tariffs have taken effect. The University of Michigan’s Consumer Sentiment preliminary April data released on Friday revealed astounding declines in how consumers feel about the economy. Many of the gauges in the survey have seen sentiment deteriorate to levels seen in

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Financial Assets

Hedge funds doing something they have not done since the Covid stock market crash

Hedge funds are selling individual stocks at the fastest pace in years, as tariff threats and recession fears have sent the market into a tailspin.  Professional fund managers have slashed their positions by the largest amount in over two years in the last several days.  Some of their activity is comparable to March 2020, when

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Financial Assets

US Stocks Are on Shakier Ground, a Long-Time Bull Says

Truist’s top market strategist just slashed his bullish rating on US stocks during a slump. Although market fundamentals seem stable, earnings expectations may be too high. Strategy chief Keith Lerner shared why he’s taking some risk off the table. Last month, veteran investment chief Keith Lerner said stock-market dips were worth buying. Six weeks later,

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Gold Investing

Separating real gold from glitter

PETALING JAYA: The Domestic Trade and Cost of Living Ministry is thoroughly investigating the gold and jewellery sector through its Ops Bling crackdown to ensure integrity, purity and consumer protection. With the Hari Raya season approaching and a surge in weddings anticipated later this year, the ministry’s enforcement director-general Datuk Azman Adam said they have

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Financial Assets

Trump suffers hugely embarrassing stock market blow in month since taking office

European stocks have hugely outpaced Wall Street in the month since President Donald Trump took office.  This is a blow to the President, who has often boasted about how the stock market sees bumper gains when he is in the White House.  The benchmark Stoxx Europe 600 Index, which tracks the performance of the 600 largest

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