Rightmove has announced its headline sponsorship of ITV’s family entertainment show, The Voice UK.
The sponsorship comes at the beginning of the busy autumn selling season, with the new series of The Voice UK “coming soon”.
The ITV programme is returning for a 13th series, and as the headline sponsor, Rightmove will feature at the start and end of each episode, and appear around ad breaks with a variety of themed visuals, matching music styles to different styles of property.
The creative is intended to showcase the wide range of properties available on Rightmove, connecting music to property and reinforcing the belief that “everyone can find the right home for them on Rightmove”.
Rightmove’s chief marketing officer, Matt Bushby, commented: “Our headline sponsorship of The Voice UK coincides with one of the busiest periods of the year for agents – the end of the summer holidays and the start of the autumn selling season.
“We’re investing in this sponsorship to reach people during prime-time slots on Saturday night, to help drive more people to agents’ properties and to encourage more people to make their move.”
Viewers will also see Rightmove’s branding on ITV’s The Voice UK social media channels.
