Estate agents and their customers would enjoy a much smoother experience if they had greater access to property data from the outset of any transaction.
The UK residential real estate market is worth around £300bn annually in transaction value on the sales side alone. Yet it could grow by as much as 15% – adding £45bn – if we had democratisation of data and accurate valuations.
Informed decisions
Think about the current process: agents receive lukewarm leads from property portals – often just individuals trying to value their homes with little real sense of their budget. Agents waste considerable time qualifying these leads and determining what properties might work for them.
Now imagine if individuals had already valued their property accurately, identified the best local agent, and made an informed decision to sell or buy before engaging you! This becomes possible when they have access to comprehensive information about their property and potential purchase areas.
This is what we’re achieving at REalyse, and the reception since our launch shows agents understand how this service helps them work more effectively.
It’s a powerful marketing tool, too. Accessing key elements of properties and local areas within seconds and puts you in a strong position to win business by offering clients detailed valuation reports compiled in a fraction of the time compared to traditional methods.
Local expertise is invaluable for agents, but traditionally takes time to build.”
Local expertise is invaluable for agents, but traditionally takes time to build. By democratising data from hundreds of sources, this expertise becomes achievable in moments, whether you’re an established agency or an independent agent competing with larger firms. You can stand out in a crowded marketplace, win more business, and help customers reach the finish line faster.
Our technology is equally powerful for investors, who need solid data on potential capital growth and rental yields. By making this information accessible within seconds, we help investors make educated decisions immediately, and agents can provide this added value.
At the heart of our proposition is cutting-edge AI technology. While many property firms talk about using AI, few show substantial results. Our AI tools tap into our database of millions of properties, allowing users to better understand values and market conditions and obtain personalised recommendations based on preferences and circumstances.
Accurate insight
Through AI, we build informed impressions of areas, property types, and actions that best meet buyers’ objectives – all with just a few clicks. It’s tailored, accurate insight previously unavailable without years of experience in specific markets.
We integrated various AI models early on, quickly replacing them with better options as technology evolved. This adaptability is crucial – you can’t just plug in ChatGPT and expect optimal results, especially without our specialised property data.
Everyone benefits from this approach. Buyers and vendors start on the front foot, understanding exactly what their home is worth and what target properties will likely cost. Estate agents receive higher-quality leads, reducing time wasted on viewings unlikely to progress.
Some potential sellers hesitate to list homes due to uncertainty around values, put off by vague portal valuations with unusable range estimates. Providing accurate, instant valuations could encourage more homeowners to enter the market, increasing supply and transaction activity.
For too long, the power in property has been in the wrong hands. We’re doing something about it.
To find out more about how REalyse’s platform works, click on this link.
