The value of brands and other intangible assets, including intellectual property, research, and development, has reached $80 trillion globally. These assets play a significant role in capital markets.
The 2025 rankings show the continued presence of technology firms, the role of artificial intelligence, and the expansion of retail, social media, and energy companies.
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Brand Finance analysed companies based on the profits generated by their brands, including subsidiaries. The assessment considered brand strength, equity, and investment. The analysis included 175,000 survey responses collected globally.
Here are the world’s 10 most valuable brands in 2025
Apple remains the most valuable brand in the world, with a brand value of $574.5 billion. The company saw an 11% increase from the previous year, maintaining its strong position in the technology sector. Apple’s dominance is driven by continuous product innovation and a strong global customer base.
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Microsoft ranks second, with a brand value of $461.1 billion. The company recorded a 35% increase, benefiting from the expansion of its cloud computing services, software solutions, and artificial intelligence advancements. Its investments in enterprise technology have strengthened its market position.
Google follows in third place, with a brand value of $413.0 billion, marking a 24% rise. The company continues to lead in digital advertising, search engine technology, and artificial intelligence, reinforcing its influence in the global digital economy.
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Amazon takes the fourth spot with a brand value of $356.4 billion, reflecting a 15% increase. The company’s growth is supported by its e-commerce platform, cloud computing services, and logistics innovations, which have helped it maintain its competitive edge in global retail.
Walmart secures the fifth position, reaching a brand value of $137.2 billion, an increase of 42%. The retail giant continues to expand its digital operations and strengthen its supply chain, allowing it to adapt to changing consumer behaviours and market trends.
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Samsung Group ranks sixth, with a brand value of $110.6 billion, showing an 11% growth. The South Korean conglomerate maintains its presence in consumer electronics, semiconductors, and mobile devices, keeping pace with technological advancements.
TikTok/Douyin ranks seventh, with a brand value of $105.8 billion, growing by 26%. The platform’s rising user engagement and advertising revenue continue to boost its global reach, solidifying its status as a major player in the social media industry.
Facebook, now under the Meta umbrella, is in eighth place with a brand value of $91.5 billion, reflecting a 21% increase. The company has strengthened its position in digital advertising and virtual reality, leveraging its vast user base.
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NVIDIA ranks ninth with a brand value of $87.9 billion, showing an impressive 98% increase. The company’s rapid growth is driven by the rising demand for artificial intelligence and graphics processing technology, making it a key player in the semiconductor industry.
The State Grid Corporation of China rounds out the top ten, with a brand value of $85.6 billion, a 20% increase from the previous year. The company remains a dominant force in the energy sector, playing a critical role in global electricity distribution and infrastructure development.
