May 22, 2025
Intangible Assets

LILLY PULITZER ACQUIRES COPYRIGHTS TO VINTAGE PRINT LIBRARY, REUNITES BRAND WITH ICONIC WORK OF ORIGINAL PRINT ARTIST SUZIE ZUZEK


The Original I.P. LLC investors preserved rich design history; now bring copyrights to Lilly Pulitzer, providing unique foundation for future collections and innovations

PALM BEACH, Fla., Dec. 19, 2024 /PRNewswire/ — Lilly Pulitzer, the originator of American Resort Wear, proudly announces the acquisition of copyrights in the fine art print library and the Key West brand from a private investment group, The Original I.P. LLC. This is an invaluable piece of fashion history that will once again enrich the brand’s vibrant legacy and rekindle the connection between past and present.

Lilly Pulitzer (PRNewsfoto/Lilly Pulitzer)
Lilly Pulitzer (PRNewsfoto/Lilly Pulitzer)

“We deeply respect the legacy of this print library, the work done to preserve it, and the talented artists who shaped it,” said Michelle Kelly, CEO of Lilly Pulitzer. “The collection of prints designed from 1962 to 1985 is a true American treasure, and we are honored to reweave this vibrant history into the fabric of our brand’s heritage.”

For over six decades, Lilly Pulitzer has been celebrated for its artistic, handpainted prints, adored across generations for its unique blend of color, whimsy, and style. The library spans an important era of the brand’s history, tracing back to the 1960s, when Lilly Pulitzer first sourced prints from the esteemed Key West Hand Print Fabrics Company (KWHPF) in Florida. Over the next quarter century, KWHPF became synonymous with Lilly Pulitzer’s signature style, thanks in large part to the fine art work of Suzie Zuzek, a visionary artist whose whimsical prints helped define the unmistakable look and feel of Lilly.

The copyright library represents a bridge to the past that brings Suzie Zuzek’s work and the contributions of KWHPF’s talented artists back to their rightful place within the Lilly Pulitzer story. Zuzek’s artistry was instrumental in shaping the timeless look of the brand and helped create one of the most celebrated print houses in fashion history.

In addition to the copyrights, Lilly Pulitzer purchased 20 original works of art from the library. The Original I.P. LLC will continue to own the library of fine art for future exhibitions and sale to public and private collectors further celebrating and honoring the heritage of Suzie Zuzek and Lilly Pulitzer Rousseau, according to Becky Smith and Meg Shinkle, managers of the private investment group.

According to Becky Smith, Lilly Pulitzer Rousseau said in 2012, “The fabulous success of the “Lilly Look” would have not been possible without Suzie’s whimsical and magical creations… I simply could not have done it without her. I believe Suzie’s talent and imagination in design should be recognized and honored by all who love “Lilly.”‘



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