The Brief
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Trump debuts “Victory 45-47” colognes and perfumes, themed around his roles as the 45th and 47th U.S. president.
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The $249 fragrance line features bold scents and packaging with a gold Trump statue, marketed as symbols of strength and success.
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It’s the latest Trump-branded product, following ventures like a mobile phone service, bibles, and “Trump 2028” hats.
Trump has announced a new line of Trump fragrances that celebrate his presidential wins in 2016 and 2024.
Available for both men and women, “Victory 45-47” is named after Trump’s titles as the 45th and 47th president of the United States.
“For patriots who never back down, like President Trump,” the store’s website says. “This scent is your rallying cry in a bottle.”
“This limited-edition cologne embodies strength, power and victory,” the website continued.
New Trump fragrances released
Dig deeper
The limited-edition perfumes and colognes called “Victory 45-47” feature a gold statue of the president.
According to the Trump Fragrances website, the cologne “blends rich, masculine notes with a refined, lasting finish. For men who lead with strength, confidence, and purpose—this is more than a cologne; it’s a celebration of resilience and success.”
Trump’s new fragrances released on July 1. (Credit: Get Trump Fragrances website)
Meanwhile, the fragrance for women “captures confidence, beauty, and unstoppable determination. A sophisticated, subtly feminine scent that’s your go-to signature for any occasion.”
What they’re saying
“They’re called ‘Victory 45-47’ because they’re all about Winning, Strength and Success – For men and women,” Trump wrote in a Truth Social post promoting the fragrance. “Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun and keep winning!”
How to buy Trump fragrances
What you can do
The 3.30 fluid ounce bottle of Victory 45-47 costs $249. As of July 1, the website offered a promotion for $100 off with the purchase of two bottles.
Trump’s “Fight Fight Fight Collection” colognes and perfumes, featuring Trump’s image and raised fist, were back in stock as of Tuesday and cost $199. You can buy Trump’s fragrances here.
From bibles to a mobile phone service
The backstory
It’s the latest in a string of ventures that have been announced while Trump has been in the White House.
Last month, the Trump family announced they would be licensing its name to a new mobile phone service.
RELATED: Trump Mobile: What we know about mobile phone company
Meanwhile, Trump released “Trump 2028” snapback hats in April, and last year, the president announced he would start selling bibles.
The Source
The information for this story was provided by GetTrumpFragrances.com, along with previous FOX Local reporting. USA Today contributed. This story was reported from Los Angeles.
