THE WHAT? Rabanne has announced Gigi Hadid as the face of Million Gold For Her. The supermodel and TV presenter will front the campaign, created by Mert Alas and Manu Cossu, set to Pure/Honey by Beyonce.
THE DETAILS The new scent from Puig is packaged in a bottle featuring the XL link of the designer’s signature jewelry and is composed of rose and lavender, with a salty mineral musk undertone.
THE WHY? As the holiday shopping season approaches, launch and marketing activity is hotting up. Jerome Leloup, Vice President Rabanne, comments, “Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.”
