Gold trading at record highs this Valentine’s Day: To buy or not to buy is the question!

Jewellery in past few years from millennials has seen competition from luxury goods like branded bags, phones or even weekend getaways. But if you purchased gold Jewellery for your valentine last year then he or she is richer by 44% on that investment. This year as we witness all-time high prices in gold jewellery at nearly ₹90,000 per 10 grams, light weight jewellery and low carat jewellery seem to be doing better.

Jewellers told CNBC-TV18 that they have launched heart shaped and trendy fusion themes for everyday wear. Small diamonds and gemstones also seem to be doing well depending on individual budgets. Some jewellery houses have reduced making charges to soften the blow of rising gold prices. And if gold is not your thing, silver manufacturers have launched a wide range in trendy silver jewellery, while gold jewellery prices are at ₹90,000 per 10 grams, silver is at ₹95,000 for a kg.

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You can also explore gold in the form of financial gifts this valentine by investing in gold ETF and Mutual funds. Latest data from AMFI shows strong investment buying in gold ETF’s in January at ₹3,751.4 crore, much higher at ₹640 crore in December. The number indicates that Indians are taking gold as a financial asset class seriously.

Gold can also be purchased in digital form and via bars and coins. The big question though is should you be buying gold at these record levels. Historical data shows that gold has always given returns in long run and especially during times of uncertainty.

In 2000 gold was priced at ₹4,500 per 10 grams, in 2010 it was at ₹20,000 and in 2024 was at ₹86,000 per 10 grams.