July 17, 2025
Fixed Assets

Herc gatecrashes United Rental’s H&E takeover with $5.3bn bid


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H&E Equipment Services has accepted a bid from Herc Rentals of nearly $5.3bn, rebuffing an earlier takeover offer from equipment rental rival United Rentals, according to people briefed on the matter.

Herc’s cash-and-stock bid values H&E at nearly $500mn more than United’s all-cash offer, which the takeover target’s board approved last month, the people said. As part of the original United deal, H&E was given a 35-day so-called “go-shop” period in which it could solicit interest from rival bidders, allowing Herc the opportunity to swoop.

The proposal from Herc values H&E’s shares at almost $105 each — with 75 per cent paid in cash and the remainder in Herc stock. H&E’s board concluded in recent days that Herc’s offer — which values the group at almost $5.3bn, including $1.4bn of net debt — was superior to United’s original bid, which valued the company at $92 a share.

Gatecrashing its larger rival’s deal would represent a coup for Herc as it races to compete with United, the world’s largest industrial and construction equipment supplier. The takeover of H&E adds a network of 160 branches across 30 states, with a rental fleet comprising 64,000 pieces of machinery and a workforce of 2,900 employees.

Combining with H&E would bolster Herc’s status as United’s leading competitor and result in significant cost and revenue synergies, the people said. United, which generated $13bn in revenues last year, has spearheaded a wave of consolidation across the industrial equipment rental sector in recent years. Together, Herc and H&E generated revenues of around $5.2bn.

Herc, which was spun out of Hertz in 2016, would also grant H&E two board seats as part of the proposal, the people said. Herc’s takeover will be financed by $4.5bn of debt financing led by French bank Crédit Agricole.

United has until the end of the week to submit a counter-offer or face losing the deal, the people added. Herc, United and H&E did not immediately respond to requests for comment.

Shares in United jumped almost 6 per cent on the day the deal was announced in January as investors welcomed the takeover. United’s offer valued H&E at a 100 per cent premium to closing price.

Shares in H&E have traded at least $4 below United’s bid price, in part because of the perceived antitrust risk of the dominant player in the sector trying to take over a smaller rival. United planned to buy H&E through a subsidiary.

Responding to a question last week about the increased competition faced if United and H&E were to combine, Herc’s chief executive Lawrence Silber declined to comment on a rival deal but said “consolidation is a good thing”. He added that consolidation “typically results in a more stable industry, which is an important part of our long-term strategy”.



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