Tokenization is transforming how value is created and shared online, extending far beyond traditional financial assets.
In a recent discussion, Roundtable anchor Rob Nelson and Sam Price, host of CryptoLifer, explore the vast potential of tokenizing everything from celebrity content to grassroots projects. Their insights reveal a future where artists, creators, and professionals can take control of their value in unprecedented ways.
Nelson kicked off the discussion by emphasizing that the scope of tokenization isn’t limited to just financial assets. He points out that virtually anything—whether it’s a person, product, or service—can be tokenized, allowing creators and professionals to monetize their value in new ways.
In many ways, creators are already experimenting with ways to unlock their value onchain. Former President Trump has earned millions by selling his own collectible cards as NFTs (non-fungible tokens.) “Imagine Taylor Swift being worth $3 billion if she was tokenized,” Nelson suggests, illustrating the enormous potential for celebrities and influencers to capitalize on their brand. Forbes estimates Taylor Swift’s current net worth at $1.3 billion.
Sam Price builds on this by noting how tokenization can scale from grassroots projects to large institutions. He sees this as a game-changer for independent artists and creators, who can now bypass traditional gatekeepers like major record labels. Price highlights the idea that when fans are financially invested in an artist’s success, their support becomes even more meaningful, potentially leading to more significant engagement and feedback.
Community-led media experiments have already popped up in the era of Web3. Streaming platforms like Audius and Royal are letting musicians sell tokenized songs direct to fans. And the Web3 outlet Coinage is also letting people buy memberships to unlock exclusive content and earn patronage dividends by becoming members.
“When people are more invested financially, they care more,” Price said.
