Axis Mutual Fund launches ‘Shagun SIP’ for systematic gold and silver investing

Axis Mutual Fund has launched Shagun SIP allowing the investors to invest digitally in gold and silver, one gram at a time.

The fund house, in a press release, said that it is an industry‑first digital systematic investment feature that enables investors to invest in Axis Gold Fund and Axis Silver Fund of Fund in terms of grams.

Shagun SIP has been designed to reflect how investors traditionally accumulate precious metals like gold and silver, progressively and over a period of time. It brings this familiar approach into a modern, fully digital investment experience.

Through this initiative, the investors can accumulate gold up to 25 kg, and silver up to 50 kg. According to the fund house, all the investments by the underlying schemes of the schemes are made in high‑purity gold and silver – 99.5% and 99.9% respectively, offering transparency and consistency without concerns around storage, security or purity.

In the press release, Boniface Noronha, Chief Digital Officer at Axis Mutual Fund said, “Gold and silver remain important asset classes for Indian investors, accumulated steadily over time. Shagun SIP, a first‑of‑its‑kind digital feature, is a solution that offers a fully digital, goal‑based experience for investors looking to build gold and silver holdings systematically over the long term. Axis Mutual Fund continues to invest in strengthening its innovative digital features and simplifying the customer journey.  This is in line with our effort to deliver solutions that are easy to use and relevant across investor segments, regions and stages of life.”

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