June 9, 2025
Intangible Assets

Navigating the Opportunities of GS1 Digital Link: How Retailers Can Enhance Inventory Management and Consumer Engagement


Digitizing Inventory Management

Inventory management is an arduous process – from demand forecasting to tracking and manually managing inventory. Given the intricacies, retailers can face challenges with inaccurate data, unplanned product waste or scrap, and limited visibility of key product details. However, retailers can reimagine inventory management with 2D barcodes.

A key benefit of GS1 Digital Link is the ability to store more important product data within a 2D code, including stock-keeping unit (SKU), sell-by dates, point of origin, and much more. By accommodating more data with a single barcode, retailers can boost efficiency by reducing manual inventory and easily accessing product journey data to optimize product inventory based on sell-by dates, reduce in-store expirations and even facilitate real-time recall alerts to speed recovery of any compromised products. 



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